{"id":574,"date":"2025-09-19T09:00:32","date_gmt":"2025-09-19T09:00:32","guid":{"rendered":"http:\/\/www.classicsofabed.com\/?p=574"},"modified":"2025-09-23T09:50:20","modified_gmt":"2025-09-23T09:50:20","slug":"pearson-lloyd-designs-high-backed-hug-sofa-to-deliver-the-right-posture","status":"publish","type":"post","link":"http:\/\/www.classicsofabed.com\/index.php\/2025\/09\/19\/pearson-lloyd-designs-high-backed-hug-sofa-to-deliver-the-right-posture\/","title":{"rendered":"Pearson Lloyd designs high-backed Hug sofa to “deliver the right posture”"},"content":{"rendered":"
\"Hug<\/div>\n

Industrial design studio Pearson Lloyd<\/a> and furnituremaker Cozmo have created Hug, a modular sofa<\/a> conceived to mimic the feeling of a warm embrace, unveiled during London Design Festival<\/a>.<\/span><\/p>\n

The sofa is on display at the Comfort Lab<\/a> exhibition at Cozmo<\/a>‘s Shoreditch studio, which unpacks Pearson Lloyd<\/a>‘s tactile design process that dived headfirst into model making.<\/p>\n

\"Hug
Hug is a collaboration between Pearson Lloyd and Cozmo<\/figcaption><\/figure>\n

“We made a choice to go straight into the workshop,” explained studio co-founder Tom Lloyd.<\/p>\n

“Often, you start with an idea in your head, and then you start to draw it and figure out how you might make it. But this was intentionally the reverse of that,” he told Dezeen at the exhibition, which features the first handheld foam maquettes of the seating.<\/p>\n

\"Hug
The furniture was designed with a high back to maximise comfort<\/figcaption><\/figure>\n

Hug is Pearson Lloyd’s debut domestic sofa. It is made from a precision-welded steel frame with a strong but lightweight structure, which “folds like a camping bed” to enable flat-pack<\/a> delivery that does not require any additional tools.<\/p>\n

The furniture’s comfort surface was created from layers of foam<\/a> and feather-filled cushions, encased by Cozmo’s trademark “jacket” covers that come in a range of textiles, which can be easily removed from the flat-pack frame and replaced.<\/p>\n

“For us, the idea with this was to build something where the act of repairing and revitalising it at the end stage of its life was part of the product,” explained studio co-founder Luke Pearson.<\/p>\n

\"Comfort
Hug is on display at the Comfort Lab exhibition at Cozmo’s studio<\/figcaption><\/figure>\n

Hug was designed with an especially high back to maximise comfort, workshopped via a “Frankenstein-style” wooden scale model.<\/p>\n

“The high back is very much about what it feels like when you slouch into it, put your neck into it, and snuggle into the corner,” reflected Lloyd.<\/p>\n